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New color applications feature Soy4plex technology.
October 12, 2011
By: TOM BRANNA
Using the technology of both crème and liquid formulations, Clairol Professional rolled out some new color application techniques. Silken Reds and Butter Blondes now use the brand’s innovative SOY4PLEX technology, according to the company. Both Clairol Professional liquid and crème hair colors now feature SOY4PLEX technology, a deep conditioning color complex that acts on both the outer layer and inside the cortex to deliver the four signs of healthy looking color (deep conditioning, reflective shine, multi-dimensional shades and long-lasting results), according to the company. More info:www.clairolpro.com
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